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  • CHINESE
Art Alliance | Travel Alliance

Tourism

Due to the lack of transport facilities, Huadong area had lacked of attention long-term. It also has the least of developments and the destruction of land, while aboriginal culture is the most profound. It has the most non-mainstream artists, singers, and sculptors. The land was least contaminated and most suitable for organic farming. It is the most suitable place for modern humans to pursue a simple life. It has the highest potential, but also is most likely to be destroyed!

Many religious groups and charity organizations rushed to this disaster area following Typhoon Morakot swept Taiwan in 2009. A large number of cash donations, supplies and volunteers poured in. While others were focused on the victims, Alliance’s Chairman, Mr. Yen noticed that the whole Huadong's tourism industry had taken a great hit and headed toward a stall. He thought at the time that the most critical practice is to assist and raise the home stay quality in order to inspire new tourism models. Therefore the very first program for the Alliance Foundation after its establishment was to hold home stay counseling, and assist the integration of the region on marketing of tourism information and services platforms. They also encouraged the Government to charter direct flights from Hong Kong to Taidong for tourists, enhance the levels of services, in the hoped that this will bring in leisure travelers from neighboring countries.

In the past few years, Alliance has used various methods to induce a large number of most influential people to visit and experience Huadong. Alliance took extra care in arrangements, so that each visitor experienced the most beautiful scenery of Taidong, the most genuine compassion, the potential of the aboriginal children, and valuable local culture and wisdom. Without exception, in addition to admiring Huadong’s unique natural scenery and cultural characteristics, these professionals stressed Huadong is one that has the depth for tourism, as well as a heaven for leisure travel. It should not be the target for casual or large group travelers, running through, consume and make waste. 

Professor Cheng Kai-Ming, dean of the Institute of Education, University of Hong Kong, joined the Huadong experiential tour group along with the Hong Kong tertiary social services team in November 2011. After returning to Hong Kong, he published in the Hong Kong Economic Journal "Education Review" column: "People often find that the ‘New Continent’ actually exists, but mostly buried by the extreme and rapid modern economic development. In this type of thinking, protecting the welfare of a land such as Taidong, its significance far exceeds saving an oasis in this elusive world. Essentially what the foundation is doing is to find a way out for Taidong. People’s efforts put into Taitung is in fact looking to the world's future. The challenges they encounter helped exploring the way forward. Alliance is setting example for all of us."
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